Holly Brown, SMBSeattle October 2010

Content and peer to peer networks are quickly changing the role marketers play in the buying cycle. Brands must look to owned, earned and paid properties to bridge content, community and conversation. They must also identify and activate communities of interest. This is new terrain for most marketers and requires new ways of planning, scaling and measuring marketing impact.

Join Holly Brown, Chief Innovation Officer of R2integrated, as she offers insight on and examples of how marketers can embrace this change to return better ROI and increased customer engagement with their brand.

Category:

Science & Technology

Tags:

• SMBSeattle
• Social Media Breakfast Seattle
• Holly Brown
• R2integrated
• Swedish Ballard
• SBN