Copywriter/consultant Loren Woirhaye shows old Sugarman ads in magazines and explains why it's reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to see themselves.
Great job on the video, I almost didn't watch because you weren't Joe Sugarman. I too used to love to read Joe Sugarman ads from a young age. Thanks for bringing back the memories.
Great job on the video, I almost didn't watch because you weren't Joe Sugarman. I too used to love to read Joe Sugarman ads from a young age. Thanks for bringing back the memories.
prosumus58 1 year ago
Great point, Loren!
CopyConfidential 1 year ago