Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Joe Sugarman - direct response copywriting in context pt. 1

Loading...

Sign in or sign up now!
787 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Jul 21, 2009

Copywriter/consultant Loren Woirhaye shows old Sugarman ads in magazines and explains why it's reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to see themselves.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (2)

Sign In or Sign Up now to post a comment!
  • Great job on the video, I almost didn't watch because you weren't Joe Sugarman. I too used to love to read Joe Sugarman ads from a young age. Thanks for bringing back the memories.

  • Great point, Loren!

Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more