Can Brands Have A Social Media Life? - OgilvyOne

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Uploaded by on Jun 2, 2008

Despite an estimated 417M users in Asia Pacific consuming social media, very few brands are actively leveraging the channel in a way that creates true value.

Together with OgilvyOne Singapore's digital folks, we've interviewed some experts in the region and here's what they had to say.

Features:
Miguel Bernas-
Marketing Director: wego.com

Jeremy Wagstaff-
Technology Commentator: WSJ, BBC, Loosewireblog

Kent Wertime-
President: OgilvyOne Asia
Co-author: DigiMarketing

Lee Kin Mun-
Founder: MrBrown.com

Ken Mandel-
VP & MD: Yahoo! South East Asia

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