The Art of Hip-Hop Sampling at Duke University

Grammy Award-winning producer Ninth Wonder explained his craft of record sampling at an event the Nasher Museum of Art at Duke University. Professors Mark Anothony Neal from Duke and Kawachi Clemons from North Carolina Central University commented on the musical form's cultural roots. Learn more at http://www.nasher.duke.edu.

Category:

Music

Tags:

• hip
• hop
• duke
• university
• sample
• sampling
• records
• dj
• mix
• ninth
• wonder
• higheredtv

[skjera1]

Try to look a little bit further than Kanye West. Look up some guy you may not have heard of called DJ premier, and see if you can spot his samples.

Or Dilla. Those guys can make up a whole song out of a few seconds of a sample, even with vocals layed over the part they want to sample.

I'm very sure no kid would have heard of the Charmels if it wasnt for RZA.

[DexterPowercrush]

It's most certainly not the easiest thing to do. Especially when most of the world consider it theft.

[RoyaltyAuthority]

TRUE ART!

[LexMassive]

Yeah, it can be a shame when people take the easy road but sampling has many possibilities. I made a beat that included a violin sample and after hours of tweaking the sound in a software sampler it ended up sounding like dark piano chords and nothing like the violin sample i had initially set upon.. you can do some wonderful manipulation through sampling, some people just don't.

[Knightwind24]

Whites do not make up 90% of the hip-hop market. Those stats were exaggerated. When those suverys were taken , Asians were counted as White.

[Prodigies]

That is the best use of analogy when discussing sampling I've ever heard. I'm definitely stealing that! lol.

[skjera1]

Sampling the right way is way harder than playing the guitar belive me. To be the best at sampling (finding records/films, then portions to sample and chopping them up the right way, adding different drums, bass etc) or the best at playing the guitar requires the same effort

But to just to cut up 25 seconds of a song in FruityLoops and rhyme over it, or playing horse with no name is just as easy.

What kids know all about soul from the 60s,70's or 80's anyway? So the "familiar" argument is weak

[jungenbum]

Sampling is the cut-and-paste of the music world. It's the easiest way to get your music known out there. Once people recognize the familiarity between the song and it's sample, they are more likely to listen to it because they already like the way it sounds. That's why there's a lot of sampling in the hip-hop industry, it's an easy way to get your music known out there and to sell records.

[Rapdream]

dude thiz shows you got no idea of what yo talking bout... SAMPLING IS AND WAS ALWAYS part of the material. just MAKE SURE you get the RIGHTS from the OWNER and PAY them if needed and everything will be ok trust me.......

[Vertigo3TC]

the best way i've heard sampling explained was by this beatmaker named Boon Doc on youtube: he said that it's like the beatmaker is an artist who paints pictures. God created the colors of our planet. The artist didn't make the colors, God did. He's taking those colors and painting a beautiful picture out of them. Now, the producer hears a sample he likes (the colors) and does what he wants with it to make the final beat (the picture).