Trading Online Masterclass

MIN MFN 16th Oct 2009

Consumers are buying on-line more than ever before. Saving time, energy and expenses appeals to every market so should your company start to think about trading online? And if you are already, are you doing it right?

Selling on-line reduces overheads, costs, man-power. There are plus points for everyone but everybody should know that simply having an online presence will not guarantee sales or coverage. However, are online transactional sites the way forward?

Delegates took part in this half day Marketing Industry Network Masterclass to discuss the nuts and bolts of online trading and learnt from the experts how they do it, and how they do it well.

Trading online experts involved in the panel discussions, who were on-hand to discuss any queries delegates had included:

Richard Hudson Director Vanilla Storm - Richard is co-founder of Vanilla Storm, a Manchester based web agency established to provide quality, affordable web solutions for small and medium sized companies. With a background in the Fashion Industry and over 10 years experience of developing web applications, Richard has advised 100s of companies on how to get the best out of their web presence and on growing their online businesses.

Barnaby Brown Online Promotion Consultant for motelrocks.com - E-tailwebstores. Responsible for creation of the brands online offering, attraction of online customers and sales. Barney has been a successful retailer in his own right previously with 5 shops and was successfully trading online as early as 1997. Barneys approach is aimed at finding customers for your products and encompasses organic SEO, online promotions and e-merchandising.

Robert Lye - Associate, Intellectual Property, Commerce & Technology department - Halliwells LLP Robert advises on both contentious and non-contentious matters across the spectrum of intellectual property law, in which he has practised since 2000. In the online field he regularly advises on copyright and trade mark infringement issues, defamatory content, "cyber squatting", domain name strategy, ownership of website content as well as advising on e-commerce practice generally.

Paul Rouke - Usability and E-commerce Specialist PRWD. Paul has worked in the e-commerce sector for over 10 years, including 7 years at Shop Direct Group from the start of their move into online retailing in 1999. Paul specialises in helping retailers improve the user experience of their e-commerce site to increase average order value, on-site conversion rate and customer retention levels.

Brad Murdoch Director Dynofusion Design & Sporting-Supplements.co.uk.
Dynofusion are a Leeds based Ecommerce web design & online marketing business specialising in assisting companies setup successful Ecommerce solutions. Brads expertise at driving highly targeted traffic to websites includes organic Search Engine Optimisation, Pay Per Click advertising and shopping channel marketing via Kelkoo & Amazon.

Keely Stocker Online Editor - Drapers

Areas covered:
E-Merchandising
Displaying Product
Designing Pages
Surfers to Sales
Customer Service
Terms and Conditions
Fulfilment
Legal Considerations
Driving people to your website
Getting Noticed
Marketing & PR
SEO
Word of Mouth
Social Networks/Blogs

Category:

News & Politics

Tags:

• marketing
• fashion
• online
• twitter
• social media
• advertising