Trent Reznor and Shinya Tsukamoto collaborate on a commercial for MTV Japan

As posted to http://www.theninhotline.net - Ripped from the Tsukamoto Laserdisc box set. From the liner notes:

5) MTV JAPAN Original Station ID 1993/VTR/50 seconds

Made by Tsukamoto Shinya as the first-ever station ID for MTV Japan, this video was called "TOH (Top of the Hour)". It was used from September 1993 til August 1994.

So far, a number of famous film-makers have made the TOH in the US. This time - exclusively for MTV Japan - Nine Inch Nails, who had been asking Tsukamoto to do their promotional video, penned the music. With this familiar melody [sic] by NIN, the video almost feels like a scene from the movie Tetsuo.

The film won the Station/Network ID award at New York Festival 1994. [The copywriter fails to mention "who", but somebody] attended the ceremony and got tumultuous applause.

MTV Europe started using this TOH video in February 1994 for the opening title of the Rock Block programme.

Category:

Music

Tags:

• Trent
• Reznor
• Shinya
• Tsukamoto
• Nine
• Inch
• Nails
• Tetsuo
• Iron
• Man
• MTV
• Japan
• Front
• Of
• Hour
• Commercial

[sheepdean]

Thanks a lot guys, I know this took lots of time and money. Looks amazing!

[Devilsblood]

Two men that were meant to work together!!!

[RavenPryde]

holy hell that was amazing!

[touchandgod]

HELL YES HELL YES HELL YES

What a perfect combination.

[Kashadooo]

This is just the greatest ad for a channel I ever saw, let alone MTV

[r0cky666]

Short, but well worth it. Some crazy shit you have there!

[darthsypher]

best mtv ad ever!

[UnrealNumina]

I love you forever for this.

[zeugmatador]

Insanely cool.

[MMMPROPAGANDA]

amazing! love it!