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Kalev Leetaru on Social Media

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Uploaded on Apr 20, 2011

Social media is proving to be a powerful and disruptive force for today's company regardless of industry. Social media can be dangerous if underestimated: a single YouTube video from a disgruntled customer cut Delta Airline's stock by 10% last year. Topics covered will include internal collaboration, connecting with customers, recruiting, crowdsourcing of ideas (both internally and from customers), use of social media in regulated industries, brand and industry mining, customer interaction, corporate intelligence, crisis communication in the social sphere, and advanced modeling and analysis of social media, predicting the path and impact of coverage of your company in the social environment. Split into modules, the presentation will draw from a wide range of examples and applications to showcase best practices on social media use today.

Kalev Leetaru, Coordinator of Information Technology and Research, Cline Center for Democracy. Kalev Leetaru has worked in the area of news, internet and information technologies for 15 years, founding his first web company in 1995, holds three US patents and 50 invention disclosures, and has worked extensively with industry and government on understanding information flows about their organizations and industries.

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