Amidst the backdrop of traditional Super Bowl commercials, this beautiful ocean imagery from the National Marine Sanctuaries is followed by a dramatic cut to black, where several seconds of darkness and silence aim to spark viewers to think about what may be lost if the ocean is not returned to health.
With each second of airtime holding an immeasurable value, SeaWeb knows that a picture is worth a thousand words. It chose silence to gain the attention of the millions of people who rely on the ocean each day for food, recreation, and jobs to inspire them to connect with this life-giving resource and to take greater responsibility for ocean health. This powerful commercial premiered as a live broadcast during the San Francisco Bay Area 2012 Super Bowl pre-game show.
Produced by: Talbot Productions as the result of a partnership between SeaWeb and NBC Bay Area, part of the NBC Owned Television Station Group.
Filmmaker: Bob Talbot, Talbot Productions Music: David Hodge, Finger Music