As a travel journalist, I have been to my fair share of travel trade shows over the years; and most of them have provided super opportunities and well thought-out marketing plans. But the Outdoor Travel Trade Show I attended in Toronto was probably the most interactive I have ever experienced. In part this was probably because both parties (industry and consumers) were talking the same language; and sharing a common vision of this very experiential form of travel. THIS VIDEO IS BROUGHT TO YOU BY THE PHILOSOPHICAL TRAVELLER (http://www.PhilosophicalTraveller.ca).
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