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Fulfilling Your Brand Promise (Action Wednesday/Positioning)

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Published on May 1, 2012

https://www.facebook.com/onceadaymark... Are you fulfilling your brand promise? Jim Glover, That Branding Guy, defines brand promise and how your customers have expectations regarding your brand in his Action Wednesday, Once a Day Marketing video advice. Quick Glimpse: Do a gut check to make sure you are fulfilling your promise.

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