Ann Handley and CC Chapman at SXSW

http://www.abn.org.au

In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to determine how to create, publish and distribute content in their new book "Content Rules"

In this short clip from South by South West (the five-day interactive festival held each year in Austin) the authors touch on how to get your content distributed.

They explain why you need to find the people who are looking for your content.

They also invite you to take your content and re-imagine it. Reimaginig is one of the great concepts covered in the book and looks what you can do to take the most of the content your already have.

Chapman and Handley also comment on the sometimes artsy-fartsy view of "creating your brand voice".They tell us that the voice has a lot to do with your brand. What's our perspective, what's our point of view that's unique and can be furthered?

They end off asking us to be willing to have an opinion.


FREE WEBINAR WITH CC CHAPMAN
CC Chapman was our guest earlier this year on the BOOKED for Lunch webinar series (a regular series of interviews with business book authors). Over 1000 registered to listen in. You can watch and listen to the interview here.
http://www.abn.org.au/site/webinar-booked-for-lunch-content-rules

ORDER YOUR COPY OF CONTENT RULES
You can also order your copy of Content Rules by CC Chapman and Ann Handley from Booktopia, and save.
http://tinyurl.com/contentrulesbook

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Education

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