FlipReport | Insight on Transmedia | Starlight Runner Entertainment
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Uploaded by FlipReport on Jun 27, 2011
Pattie Simone, Viral Activist & Founder of WomenCentric.net, interviews Jeff Gomez, CEO & Founder of Starlight Runner Entertainment. The interview took place at CaT - Creativity and Technology 2011 Conference. CaT is "a tightly-edited gathering of the best minds in the field for a discussion of furthering creativity through technology" and was held at New World Stages in NYC.
Jeff discusses how larger brands are using entertainment and advertising content, so that it reaches across different media platforms. This is called transmedia narrative. He also shares tips for how cash-strapped entrepreneurs can create their own transmedia promotional campaigns.
To learn about Starlight Runner Entertainment's transmedia projects, visit: http://www.starlightrunner.com/
For more information about the CAT - Creativity and
Technology Conference, visit: http://creativitycat.com/
Produced by WomenCentric.net
Advertise your business here or on other videos produced by WomenCentric.net. For more information, call 845.362-7880 or email Advertise@WomenCentric.net
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