Bridgestone - Little Jimmy UK (TV Commercial)

Bridgestone Europe has produced a new corporate advertising campaign. The TV, print, billboard and web advertisements were produced in close cooperation with Bridgestone Corporation and will be used globally as well as within Europe. The campaign highlights the benefits of Bridgestone tyres by involving the audience emotionally. It picks up on Bridgestone's emphasis on communicating to individuals, as expressed in the new worldwide tagline "Your Journey, Our Passion". "This new campaign aims to show Bridgestone's strength in the areas of safety and environmental performance, presented with an appealing human touch" says Des Collins, VP European Communications Office, Bridgestone Europe. Bridgestone's annual tyre survey, based on more than 10,000 consumers in major markets across Europe, consistently shows that grip in wet conditions is the most important criterion for rating summer tyre performance. On average more than 50% of European motorists judge their tyres on wet safety, while more than 20% in major markets such as Germany, France and the UK also expect their tyres to help reduce fuel consumption.

Category:

Travel & Events

Tags:

• Bridgestone
• Little
• Jimmy
• UK
• (TV
• Commercial)
• car
• drink
• commercials
• advertising
• ads
• energy