Sri Lanka Small Miracle - Sri Lanka Tourism in a new logo

Sri Lanka Tourism officially launched its new logo and tagline Sri Lanka Small Miracle today, ushering in a new era for Sri Lanka Tourism.
http://www.facebook.com/group.php?gid=83998488709&ref=mf
The rebranding is an integral part of the repositioning strategy of Sri Lanka Tourism, and comes at an opportune time with the dawning of a new era of peace in Sri Lanka, where there are much expectations and opportunities in the tourism industry.

The new brand of Sri Lanka Tourism was conceptualized following months of research by A C Nielson, and strategic planning sessions intended to replace the current tagline Sri Lanka, Land like No other.

As part of the communication campaign, many promotions, road shows and press conferences were planned across the fifteen cities in ten countries leading up to the local launch- a move that is expected to attract and generate more tourists into the island.

Mr. Dileep Mudadeniya, Managing Director of the Sri Lanka Tourism Promotion Bureau said The objective of the Sri Lanka Tourism re-branding exercise was to create a single core idea that can change peoples perception of the country. The challenge faced by Sri Lanka Tourism during the brand strategy planning session in 2006 was to find an idea that embraces the truth of the country, which is relevant to the potential visitor; then communicate that idea through every material item produced, thus establishing an integrated marketing communication approach.

Mr. Bernard Goonetilleke, Chairman of the Sri Lanka Tourism Promotion Bureau said, Sri Lanka Small Miracle denotes the mysteries of Sri Lanka and how it holds so many different features in such a small geographical area. The positioning strategy was arrived at based on the key aspects of the destination Diversity, Compactness, Authenticity and an Island which differentiate the destination from other competitors. Sri Lanka truly combines rich and diverse treasures so amazingly concentrated to provide the most pleasant diverse and authentic holiday experience no other Asian destination could so conveniently offer.

Leading up to the rebranding, Sri Lanka Tourism launched an island wide programme in May titled, Making of the Small Miracle. The main objective of this programme was to get all Sri Lankans to be a part of the rebranding. Local communities were asked to provide pictures, artifacts, and other collectables that they believed was a good example of Sri Lanka. Sri Lanka Tourism ended this programme successfully last week, having collected thousands of items.

The collectables were displayed at an exhibition on the day of the launch while some of the best items were used by the communication agency for the new print campaign.

Coinciding with the new brand launch, all communication material of Sri Lanka Tourism have been revamped .The website was re-launched with a new look and feel in keeping with the brand strategy while brochures with eight different themes unique to Sri Lanka have also been printed. Posters, stationary and other memorabilia will be available.

In addition a new print campaign will be launched in prominent international trade magazines as well as TV campaigns on BBC, CNN, Al Jazeera and Discovery Travel & Living.
To mark the launch, Sri Lanka Tourism introduced value additional offers for tourists. A postcard campaign will be launched the day after the rebranding, where 250,000 post cards will be distributed while a discount booklet campaign will also launched with over 50 discount offers in a booklet. 10 postcards and a discount booklet will be bundled together and packed in a gift box and handled over to tourists arriving in Sri Lanka from June 24thfor a period of one month.

In addition, a cyber competition for the blogging community is planned to be launched for six months beginning this week A radio campaign to promote lesser known places in Sri Lanka was also launched locally through Narambamu Sri Lanka the domestic campaign. A commemorative stamp was launched at a Press Conference which symbolized the new brand- Small Miracle. Meanwhile addressing the guests and media via a live feed from Temple Trees at the launch of Small Miracle at the BMICH, His Excellency President Mahinda Rajapaksa declared 2011 as a Visit Sri Lanka Year. In keeping with this theme, a series of activities and events have been planned in 2011 to lure in more tourists to the island. President Rajapaksa in his address stated that Having regained peace, my vision for development of tourism has become a reality. Every effort will be made and all resources will be provided to Sri Lanka Tourism to meet the target of 2.5 million tourists by 2016, as envisaged in the tourism strategic plan

Sri Lanka is free from terrorism since 26th May 2009 and safe to travel to Sri Lanka.

Category:

News & Politics

Tags:

• sri lanka
• sri lanka tourism
• sri lanka news
• sri lanka beach
• sri lanka hotels
• wild life sri lanka
• sri lanka paradise
• sri lanka ayurveda
• sri lanka holiday
• sri lanka world's end
• ceylon tea
• sri lanka spa
• sri lanka heritage
• srilanka culture
• sigiriya
• anuradhaoura
• polonnaruwa
• habarana
• nilaveli
• jafna
• kandy
• colombo
• dambulla
• galle
• wilpattu
• nuwaraeliya
• hatton
• badulla

[NoEalamInSL]

May 15 (SL)Tiger Woods to visit Sri Lanka. Golfing legend Tiger Woods is expected in Sri Lanka on Tuesday, May 17 at the Royal Colombo Golf Club. The club will be hosting him with the event being open only to a select few. Tickets to the black tie event have been priced at Rs. 112,000 each (US $1,000). The Royal Colombo Golf Club said Woods is expected to remain in the country for just one day and would attend a black tie event at the club on the evening of May 17....

[NoEalamInSL]

Mar 6 (LBO) Two British travel writers have published a guide book on tourist attractions in Sri Lanka's former war zone in the north and east, now accessible to the visitors after 30 years of conflict. Juliet Coombe, a photojournalist for the BBC Lonely Planet guide book, and her co-writer Daisy Perry spent six months roaming through areas which were once strongholds of Tamil Tiger separatist rebels

[MarineCore88]

you forgot to put up the clips of dead civilians killed by sri lankan army, and the clips of the pro government militias running around with guns kidnapping anyone threating its government

[NoEalamInSL]

MarineCore, Long time no see.

Well, good suggesion. But why only Tamil civilians? There were Sinhalese, Muslims too. Why not you speak of them? Why you expect others to do things you dont follow. Have you done anything in your channel? We regrette about those Tamil civilians killed by LTTE for its survival but I decided not to traumatize people and people now need healing. You can watch my belly dance video. I am not here for only Sinhalese, like you only for Tamils. I am here for Sri Lankans.

[tharik3333]

just visit Sri Lanka there are more than this tks

[sandyrupasinghe]

wow its great....

[abigailbaker48]

I love your video! Great help, I've learned so much from your video.

[discoveringsrilanka]

Nothing like discovering Sri Lanka!

[TheSunmanho]

shit song

[lankalion1000]

haven on earth,small miracle, Perl of Indian ocean,land like no other,on and on whatever you call it east or west sri lanka is the best!

[boyfromeden]

does everything about SriLanka has to be about war and terrorists??? cant these ppl comment about other stuff... what happened is already done and its the past now.. what u say will not change anything that happened.. so stop picking sides and pointing fingers, GROW UP!!!! its because of ppl like this wars start in the first place.... peace out!!!!!

[willesdon]

u mean 17 ltte terrorist who worked 4 action agist hunger??

[haruhistnumber5]

Sigh... I love how the nightclub is full of crackers.