Business Advice from Vicente Fox, Former President of Mexico | With Lili Gil

Former Mexican President Vicente Fox Challenges Corporate Leaders to Greater Commitment with the Hispanic Market
By Lili Gil, Business Strategist, Media Contributor and Co-Founder XL Alliance
"Instead of building walls, we should be building bridges" was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market.
While many remember him as the former president of Mexico (2000-2006) during difficult times of drug-violence and immigration back-lash, Vicente Fox has a deeper story of personal progress and inspiration to tell.
Behind the politician and visionary there is a humble man whose dreams were bigger than life and whose family values and cultural pride remain at the core of who he is in life, politics and business.
Fox rose through the ranks at Coca-Cola where he started as a route supervisor, driving a delivery truck, to eventually becoming the President of Coca-Cola. As the President of Coca Cola Mexico, Fox helped Coca-Cola become Mexico's top-selling soft drink, increasing Coca-Cola's sales by almost 50%. After his corporate career, he made history in Mexican politics as the first one in 71 years to defeat, with 42 percent of the vote, the then-dominant Institutional Revolutionary Party (PRI). Fox certainly has a unique story that combines struggle, perseverance and achievement; one to inspire Latinos and American corporate leaders alike.
This past August while at the Hispanic Retail 360 Summit, the former president addressed an exclusive group of hundreds of corporate executives and marketers in San Diego, CA as they gathered to share case studies, new trends and opportunities to reach the fastest and largest growing consumer segment in the U.S.; Latinos. Beyond advertising, the conference addressed concerns of retailers and CPG's alike wanting to win over the Hispanic shopper where it matters most; at the point of sale.
As the keynote speaker, Fox's authority as former corporate executive combined with his ability to manage the complexities of running a nation, gave him a unique level of authority to challenge a tough audience of 605 leaders including 150 VP and C-level executives. From candid remarks for a new NAFTA vision and his suggestions on ending the border drug violence to tips for renewed corporate leadership, Vicente Fox got down to business. In an exclusive interview produced by XL Alliance, he provided advice that is simple yet deep and insightful, presenting new challenges for executives wanting to truly differentiate in the 21st century.

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News & Politics

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• vicente fox
• mexican president
• hispanic business
• latino business
• latinos
• lili gil
• liliana gil
• xl alliance
• hispanic reail 360