MEDIA MEASUREMENT IN THE DIGITAL AGE

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Uploaded by on Jul 20, 2011

Four provocative and informative ten minute conversations address basic but essential measurement questions that are fundamental to the ARF Forum topic -- What should we be measuring? Which measurement technique should we employ? How would this be funded? Hear a quartet of senior executives share their thoughtful perspectives.

Panelists:
Jeffrey Graham -- Worldwide Director, Performance, Initiative
Scott Grenz -- Director of Media Buying North America, GlaxoSmithKline
Colleen Fahey Rush -- Chief Research Officer, MTV Networks
Steve Lanzano - President, TVB
Moderator:
David Marans -- EVP, Media, Advertising Research Foundation

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