Uploaded on May 9, 2010
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Hi guys! Just keep in mind that this video is a call to action about supporting Independent artists rather than trying to be a complain-fest about major labels. A complain-fest is another topic for another vlog!
Hope you have had a fab week and that the weekend has been enjoyable. I've been taking the weekend to re-set and am enjoying it as it's much needed.
This video really only scratches the surface on the realities of the music business and is based on my personal experience in the business dealing on the Major and Indie levels. Stats are taken from reports from media transcripts from conference panel session press reports and from my own personal knowledge. I hope to delve a little deeper in some future vlogs. I think it's very important to bring awareness and banish some myths that keep on being perpetuated. These myths cause confusion and unrealistic expectations which makes some artists' creative journey that much more difficult.
For more info and stats see:
IFPI (International Federation of the Phonographic Industry): http://www.ifpi.org
Indie acts rely mainly on the consistent support of fans to continue to create their art, earn a living and get the word out, as opposed to Major label artists who have the financial and marketing backing of a corporation or corporations. Please support Indie artists and don't wait for them to get at Major deal or become 'famous' to show your support. Buy their music now, spread the word now and attend shows if they do them. Some artists may have the chance to see if a Major label home is the right one for them, but many will not or will chose not to go down that path for various reasons. The Indie career path is a legitimate choice, just like the one of going the Major label route. A Major label deal does not validate talent.
Please take time out to check out the artists I mentioned in this video. There are many more that I'd like to introduce you to and will do so in other videos.
More links for the artists mentioned in the video:
Thanks for tuning in and c ya next week.