Marc and Nick experience the world of scent marketing. Companies whose job it is to design specific scents for brands, products and even entire stores. It sounds foolish, but everyone's getting in on it.
Written by Nick Hayden & Marc Fennell
Directed by Nathan Earle
Edited by Nick Hayden
Hungry Beast airs in Australia on the ABC, 9PM Wednesdays. More stories: www.abc.net.au/hungrybeast
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