Starting a business is tough. Surviving the startup phase is even tougher. An alarming number of small businesses do not manage to stay afloat beyond five years, because of unplanned and misdirected spending; short-sighted planning; under- and over-reaction to competitor moves; ineffective marketing; and because the owners fail to perform in functions they genuinely believe they are experts, whether it is finance and administration, marketing and sales, personnel and compensation, or management and operations.
STARTUP SAVVY is jam-packed with relatable real-world entrepreneurial stories from seven actual small businesses combined with solid advice from professional small business advisor, Aundrea Wilcox, MBA.
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