Creating a Digital Strategy and Making it a Reality with SharePoint

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Uploaded by on Mar 2, 2011

You have a website, want a mobile version, have started dabbling in social media, and your growing team is tasked with maintaining these marketing and communications channels. How do you best manage your resources and get them working in concert to achieve your business goals? A digital strategy unifies these digital properties -- providing a shared vision for the future, increasing efficiencies, and creating a consistent brand message across platforms.

Utilizing SharePoint 2010 enhances digital strategy by allowing organizations to track critical success indicators via custom dashboards, quickly and easily deploy flexible solutions, integrate social features, and provide centralized content management tools, such as standard templates.

In this webcast we will explain:

Why a holistic strategy that includes web, social and mobile channels is important;
The steps to building a digital strategy for your organization;
How to create a long-term vision, prioritize your tasks and implement successfully;
Options for measuring performance, and
How SharePoint can support and enhance your digital strategy

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Science & Technology

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Standard YouTube License

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