Logotypse - #13 Lemshaga Akademi -- Breaking the brief
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Uploaded by Seoism on Nov 2, 2011
This i a rerun of videos from my logotyp.se project:
@easedrop: Brief: Lemshaga Akademi is a school for ages between 5-15. Needs a logo that appeal to a broad age group. Pippi Longstocking
Today design took a four hour design session to do, so the screencast is two minutes instead of the usual one minute. I start out with exploring classical learning institution logotypes. My guess, since I been involved in branding of schools before, is that the logo is more for the parents then the students, so I didn't go too whimsical. Today is also an example where I choose to just use the movie reference as a general pointer. In the end the ugly duckling appeared in the design, and it looked good so I went with it. Sometimes you have to bend the briefs and take the opportunities that the shapes offers. Somewhere in LA there is probably a logo where the letters forms a bird, and if this wasn't just for free I might care.
Also I would like a big finish for my last logo in this project. If you have ideas on what would be a worthy season finale please comment! And if you have briefs are feels like they would fit as a last episode, tweet them in.
The music in today's screencast is Think of You -- Le Sport.
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