Uploaded by Chefmac0 on Dec 21, 2009
Welcome to Berbiglia, Kansas City's largest wine and spirits retailer. We are dedicated to offering the best variety of wine and spirits with unmatched customer service in the midwest.
Berbiglia was started in 1917 by Michael Berbiglia. In the early days, Mike Berbiglia worked in the grocery business with his father Peter Berbiglia. The day's business was started at the City Market early in the morning when young Mike would buy produce at the best possible price and sell cheap to meet all competition.
In the early days, every huckster in town would sell apples three for a dime and make very little money. Young Mike did not agree with the philosophy of his father and never saw the business grow. Everyday the same old thing, go to the market early and try to beat your competition. In 1917, Mike who saw no future in cheap apples or day old bread, left his fathers grocery business and went out on his own with a new philosophy and no money. He opened a store only a block away from his fathers at 108 1/2 Walnut. He was only 13 years old at the time he started his business. He went to the market every bit as early when he started, but for a different reason. He got there early so he could have the pick of the crop, the finest vegetables and the freshest fruit. The apples he sold were five cents a piece and broccoli was 25 cents a bunch. His prices were high, but the quality was not surpassed. His father laughed at him until the customers walked past his store.
The word spread, although slowly, that Mike Berbiglia had the best food and his clients became the uppercrust people in Kansas City. The bank loans were easy and the supplies were bought at the best prices, why? Because all of the store owners and bankers were now his customers and friends. When the big parties of K.C. were being held, Berbiglia was sure to get their business. The name was synonymous with quality. After two years, his father closed his store and came to work for little son Mike- The empire began.
Currently we have 13 stores throughout the Greater Kansas City Metropolitan area. Our company now sells products that are associated with a party. This may seem simple, but it is an idea that we started over 25 years ago. At that time we could have branched out into other lines of retail and seriously considered being the fIrst convenience store chain. We considered selling gas, batteries, and bread at that time everyone was going to abandon the fine wine and spirits business and after long thought" Took the road less traveled". Looking back we feel we made the correct decision.
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