Clive Owen plays "The Driver", a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. The Hire was a series of eight short films (averaging about ten minutes each) Theese films were available for free. After the series began, BMW saw their 2001 sales numbers go up 12% from last year and the movies were viewed over 11 million times in four months
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