Mansell Group, Inc. today announced it has acquired the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools.
The addition of Campaign Accelerator technologies into Mansell Groups existing business creates one of the worlds largest privately held email marketing companies. This acquisition brings additional functionality to Mansell Groups existing email marketing offering by adding a user interface presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations.
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