Philips 'Make me a morning person' - WERNKE

One out of two mini documentaries we created for the new 2011 Philips Wake Up Light campaign. We went out to look for REAL people with serious morning issues: grumps, morning zombies, grunts...

Wernke is NOT a morning person. Every day her mum struggles to get her up. Can the Philips Wake-up Light help this sleepy teenager wake up for school?

We spend a couple of days (morning, particularly) with Wernke and her mother in her daily routine, then gave her the Wake-Up Light and recorded the results after she had been using the light for about a week.

CLIENT: Tribal DDB, Amsterdam
CREATIVE DIRECTOR: Paul Fraser
PRODUCTION: Revolver Media, Rotterdam
DIRECTOR: Stian Smestad @ Motion Blur
EXECUTIVE PRODUCER: Raymond van der Kaaij
AGENCY PRODUCER: Robert Roosenstein
DIRECTOR OF PHOTOGRAPHY: Gábor Deák
EDITOR: Adam Marshall @ The Whitehouse, London
MUSIC: Antigangsters Music
COLORIST: George Balatoni @ Hectic Electric
SOUND DESIGN: Nick Smith @ Wave Studios Amsterdam

Special thanks to all crew, Whitehouse, Hectic Electric, & WAVE for your enthusiasm and ongoing energy for this project!

Category:

Entertainment

Tags:

• philips
• wake-up
• light
• early
• mornings
• snooze
• oversleep
• wake
• up
• not
• morning
• person
• hate
• documentary
• get
• stian
• smestad
• tribal
• ddb
• revolver

[ReelMarketer]

Very cool! In a recent interview with ReelMarketer Robert Roonstein talked about this video!

[emmaboggia]

WERNKEEE omegod dit is best wel cool... ( vooral dat ninja-konijn is vet!!!)

lofjoe xoxo emalio!!!

[LittleHillsland]

Very special thanks to Wernke, Stripe, Spot and Josina who survived the shoot.