This video provides recommendations for developing an effective Digital Marketing Strategy if was developed for senior business executives, advertising agency and online marketing professionals. It seeks to introduce C2B marketing concepts to help CMO's to improve their online marketing programs including: display advertising, pay per click search marketing, search engine optimization, and social media online engagement using on demand marketing platforms such as google adwords, bing, yahoo, facebook, youtube and twitter. It also provides a marketing case study for an ecommerce website in an effort to show the value of understanding your target audience and providing your customers valuable interactions online
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