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Mary Henige of General Motors on storytelling and humanizing the company

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Uploaded by on Sep 25, 2009

David Meerman Scott interviews Mary Henige, Director of broadcast and social media at General Motors. Mary discusses storytelling and humanizing a huge company. Through the power of YouTube and blogging, youre telling a story that seems very intimate... You make friends with people that youve never met.

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Autos & Vehicles

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Standard YouTube License

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