Jason Clay: Economics, Behavior and Biodiversity Loss: Sustainability as a Pre-competitive Issue

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Uploaded by on Mar 25, 2011

At the Garrison Institute's 2011 Climate, Mind and Behavior Symposium, Dr. Jason Clay of the World Wildlife Fund (WWF) discusses his work to make sustainability a pre-competitive issue. He describes the WWF's system of creating credible sustainablity standards for global commodities in partnership with the producing companies.

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