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Jason Clay: Economics, Behavior and Biodiversity Loss: Sustainability as a Pre-competitive Issue

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Uploaded on Mar 25, 2011

At the Garrison Institute's 2011 Climate, Mind and Behavior Symposium, Dr. Jason Clay of the World Wildlife Fund (WWF) discusses his work to make sustainability a pre-competitive issue. He describes the WWF's system of creating credible sustainablity standards for global commodities in partnership with the producing companies.

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