Upload

Loading icon Loading...

This video is unavailable.

Free Throws like Dirk Nowitzki presented by ING-DiBa

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add mrcreativerebel's video to your playlist.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like mrcreativerebel's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike mrcreativerebel's video.

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Published on Apr 24, 2012

ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.

ING-DiBa wanted to make the younger target group aware of the effectiveness and simplicity of direct banking during Basketball-Events across Germany.

This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.

Recognition:
// Cannes Lions 2012, Mobile, Finalist
// Der Pixel 2012, Mobile, Finalist
// New York Festival Midas Awards 2012 Mobile SILVER
// New York Festival Midas Awards 2012 Sponsoring GOLD

  • Category

  • License

    Standard YouTube License

Loading icon Loading...

Loading...
Working...
to add this to Watch Later

Add to