3. Measuring The Social - Growing Importance On Ad Spend

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Uploaded by on Oct 17, 2008

Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.

The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) believe that the continuing shift toward online advertising will be accelerated by this macro weakness.

In order to best utilize shrinking advertising budgets, more companies will be turning to online channels.

Networked Insights measures the 'social' across social media... helping companies understand 100% of what's going on around their brand.

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Networked Insights is transforming tactical market research into strategic Customer Intelligence by combining proprietary Web 2.0 mining technology, deep social media expertise and rich interactive analytics to drive better business decisions.

Visit us at www.networkedinsights.com

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