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Advertising - What psychological tricks do they use?

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Uploaded by on Jan 20, 2007

Dr. Robert Cialdini discusses sales principles - It`s all about changing your social reality.

(Excerpt from a psychology documentary about "Social Reality" with Philip Zimbardo)

http://en.wikipedia.org/wiki/Robert_Cialdini

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Howto & Style

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Standard YouTube License

  • likes, 14 dislikes

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Top Comments

  • OUT OF MY WAY EVERYONE.... I MUST GO BUY SOMETHING NOW... outta my way!!!! SOMETHING PLASTIC...SOMETHING THAT WILL MAKE ME FEEL GRRRRRRREAT!!

    WHAT A LOAD OF SHIT.

    TV IS ALMOST TOTALLY SHIT!

    DONT LET THE BASTARDOS WASH YOUR BRAIN !!

    On a lighter note though... I cant find my socks.

  • all advertising is mind abuse

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All Comments (120)

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  • I think he was right when he said,"fastest growing project" Because that's what it basically is, a companies project.

  • 0:24 B Roll??

  • Very well said and explained!

  • this is a very informative video about advertising. It shows how advertising is made for us consumer to change our view of the product and buy it immediately without analyzing whether we really need it or not.

  • the tupperware party is one of the stupidest things i have ever heard of

  • kinda stating the obvious

  • i love phil zimbardo

    

  • Today at cientific philosophy class we learned 3 types of fallacy: The group acceptance, the authority fallacy and the popularity fallacy ( excuse my english since I`m a spanish speaker) So... Advertysing is about fallacies!!! WOW!!!

  • 1991? 92? looks like it. or 90.

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