This Reinvented Around You project showcases the customization feature of Windows Phone 8 home screen that fits individuals' needs. To create an interactive experience , I created a model phone board with interchangeable tiles to engage participants in arranging their own phone screen. An integration of multi-media engagement including photo/video sharing and social media posts creates a holistic brand experience. Visit the Facebook photo album at http://ow.ly/kV2wm. Background music was retrieved from Timmy Reese.