This is the third variation in evolution of the Canadian Wonderbra advertisements. The music is now sung by a woman, and the tag line says "We care about the woman you are." These shifts were an a...
This is the third variation in evolution of the Canadian Wonderbra advertisements. The music is now sung by a woman, and the tag line says "We care about the woman you are." These shifts were an acknowledgment of the Feminist Movement of the era. See: http://en.wikipedia.org/wiki/Wonderbra
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What do you wear if you actually DON'T care about the woman you are? What if she doesn't like what she sees - is she still allowed to enjoy being "she"? When she's lookin' good, she feels good, but what if she's just lookin' so - so? Does she then feel ambivalent about herself and the many facets of daily life?
This isn't a brassiere commercial. It's an existential gauntlet.
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This isn't a brassiere commercial. It's an existential gauntlet.
A muzzle.