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AdWords Account Structure: Executive Chef

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Uploaded by on May 13, 2009

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

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  • this video clarify a lot of things. thanks.

  • This is such a common error by so many small business owners. When I set-up sm biz adwords and PPC accounts i have a specific AD per keyword. Sometimes tools like SpeedPPC are worth their weight in Gold to help with these tasks.

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