Viral Video - "Superfreakonomics" - Random House Mondadori

We exposed different Economics students to the eccentric conclusions presented in this book, all of them supported by economic principles, recording their reactions. We made videos with the recordings and spread them through
the Internet.
The experiment was conducted in a Spanish university. A fake professor from a supposingly prestigious American University held a surprise oral exam and all of it was recorded with a hidden camera.
First, we presented the campaign to the sales network, then to the booksellers and some days before the sales started, we spread the students' reactions, generating traffic to a microsite.

Category:

Education

Tags:

• Superfreakonomics
• Random House Mondadori
• book
• bestseller
• economics
• economy students
• Shackleton
• viral videos
• surprise test
• hidden cameras
• prank