Bridget Brennan - Keynote Speaker on Marketing and Selling to Women

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. Women are the engine of the global economy and buy nearly 80% of all consumer products. Are they buying enough of yours? In a lively presentation based on her acclaimed book (called "essential reading" by The Wall Street Journal), Brennan educates audiences on the fundamentals of gender psychology, and the global trends driving women's purchasing decisions.

• Category

  Education