Andrew DiFeo - Hyundai of St. Augustine Florida - Chat Increases Conversion Rates (clip 1 of 2)

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Andrew DiFeo, General Manager of Hyundai of St. Augustine Florida

Andrew DiFeo, General Manager of Hyundai of St. Augustine Florida, explains that he started using chat on his dealership's website because he was curious about what non-converting shoppers were doing on his site. The result: not only did he learn more about those shoppers he increased conversion rates by one to one-and-a-half percent.

Chat Increases Conversion Rates

One GM started using chat to find out what browsers were doing on the dealership site and the result was an increased conversion rate.

Category:

Autos & Vehicles

Tags:

• automotive digest
• automotivedigest
• autodigest
• Andrew DiFeo
• chat
• on
• dealership
• website

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