Jonah Lehrer: How We Decide 1/5

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Uploaded by on Aug 25, 2010

Over the last 20 years, neuroscience research has fundamentally changed our understanding of decision making.

Lehrer, a critically acclaimed science writer and the popular blogger behind "The Frontal Cortex," explains what the latest in cutting-edge research can tell us about how our minds work. How do we make decisions? And how can we make decisions...better?

http://fora.tv/2010/01/05/Jonah_Lehrer_How_We_Decide

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  • The arousal of emotion has influence on our behavior but only as part of the totality of our experience, There is no evidence that, as suggested, "our beliefs and what we do are rooted in emotions which we are unable to articulate" .Emotional arousal prepares us to pursue our best interests in terms of suvival, needs and quality of life when faced with threat or promise.operating with associated  judgements based on reason.The exact nature of the interplay between the two is unknown..

  • thanx

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