In the Field (Eps. 8) - New website helps Southeast cattlemen weather risk

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Much like row-crop prices, beef cattle prices are high now and reached historic highs earlier this year. Facing drought and feed shortage, though, southeastern cattle producers still must make tough decisions when it comes to their financial bottom lines and keeping herds healthy.

The Southeast Cattle Advisor website was developed by cattle experts with the University of Georgia, Auburn University, University of Florida and Clemson University to be "a one-stop shop for cattle producers to go there and get information related to risk management," said Curt Lacy, UGA Cooperative Extension economist who helped develop the website.

Brad Haire, news director with the University of Georgia College of Agricultural and Environmental Sciences, speaks with Lacy about how the website can help cattle producers weather their risk.

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Descriptive Text
In the Field -- Episode 8: New website helps Southeast cattlemen weather risk

Brad Haire and Curt Lacy

Opening Credits

The scene opens to Brad Haire, College of Agricultural and Environmental Sciences News Director, on the left. Dr. Curt Lacy, UGA Cooperative Extension Livestock Economist, is on the right. They are standing in a front of rolls of stacked hay.

The scene changes to a herd of black cattle.

The scene changes to several black cattle in a stream.

The scene changes to 3 black cows in a field. Behind them is a pavilion with farm equipment under it.

The scene changes to a close up of a black cow grazing.

The scene returns to Haire and Lacy in a front of rolls of stacked hay.

The scene changes to black cattle running across a pasture. The scene continues to a close up of a black cow with a white tag in her left ear. The scene moves to a group of cows grazing in a pasture.

The scene returns to Haire and Lacy in a front of rolls of stacked hay.

The scene changes to a pasture with a stream. Several black cows are grazing in the pasture next to the stream.

The scene changes to a close up of a white-faced cow grazing in the pasture. The scene continues to a white cow grazing in the pasture.

The scene returns to Haire and Lacy in a front of rolls of stacked hay.

Credits roll

End

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