Street marketing "Séjour by Louis Vuitton" (by HEC-ULg)

On friday 6th Mai 2011, from 12am to 2pm, students from the university of Liège HEC-ULg, in their final year of 2nd Master did a street marketing action.
The action took place in the city center of Liège - Belgium, it was shot for the course of "Innovation Strategy" held by Dr. Marcel Saucet.
JOIN US ON FACEBOOK: http://www.facebook.com/sejour.paris




THIS IS NOT A TRUE CAMPAIGN FOR Louis Vuitton, IT'S A STUDENT SCHOOL PROJECT FOR A FICTIONAL PRODUCT ORGANISED FOR THE COURSE OF INNOVATION STRATEGY AT HEC-ULG.

Category:

People & Blogs

Tags:

• Séjour
• le Film
• HEC
• HEC-ULg
• Louis Vuitton
• parfum
• perfume
• Making of
• street marketing
• Liège
• Belgium
• mediamarkt
• saint lambert
• marcel saucet
• innovation
• innovation strategy
• new
• commercial
• spot
• runway
• fashion show
• france
• belgium
• liège
• place
• saint
• lambert
• master
• 2nd
• université
• de
• passants
• wonderful
• first
• netherlands
• catwalk
• director
• nightlife
• photoshoot
• steps

[seungyong68]

I love it! Awesome!!! I believe you guys have a good team work...It's really cool Ads.

Also, she is very charming and beautiful lady next to the Paris Effel Tower. ^^ The perfume from the edge of beautiful index finger and hand is very impressive and great idea. I LOVE IT !!! From Los Angeles, US ,Andy's friend

[LazyStudentProd13]

@seungyong68 Thx :)

[rpro911]

Brilliant and surprising concept guys ! 

[yunomi4]

Excellent...wonderful job!! I give a big applause to all the participants, students of HEC-LUg. Everybody in this short film did his job well. More than anyone else, when it comes to the technic of cameramen, second to none..can really debut here in Hollywood i guess. The fly in the ointment was too short. Other than that...Terricfic job!!

[ALLPLUS7587]

Cool!! fresh idea and smart ,,