As Nokia pioneers new multimedia retail experiences in cutting edge flagship stores worldwide, the art of shopping is illuminated. Carefully chosen amongst only a few leaders from the international vanguard of creative agencies, GHAVA was commissioned by Nokia to direct a series of unique shorts to play across an impressive array of high definition in-store displays as well as enormous, high resolution LED cubes, dubbed the Nokia Towers at the London Heathrow Airport Terminal 5.
Cinematic in its approach, Delicatessen associates the basic need for food to the indispensable necessity for constant communication. In an elaborate serving ritual that takes place between three characters, phones are mysteri-ously transformed into delectable epicurean treats. Essentially, its technology good enough to eat.
As a sumptuous display of desire that draws on modern-day cravings for sophisticated technologies, Delicatessen is an elegantly stylized piece enticing the senses, which leaves the viewer wanting to savor more.
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