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Designing Online Communities from Theory

StanfordUniversity StanfordUniversity·1,807 videos
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Uploaded on Sep 24, 2009

(May 29, 2009) This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds. It provides an overview of the relevant theory, describes results of 6 months of field research and examines different approaches to moderating the content in a group influence social identity and interpersonal bonds. Finally, it illustrates a number of design claims that translate the abstract principles from the social sciences into concrete design choices.

Stanford University:
http://www.stanford.edu/

Stanford Center for Professional Development:
http://scpd.stanford.edu/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

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All Comments (8)

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  • Kenneth Tombs

    I'm leading a prototype for 100,000 member super communities, what he's saying reflects the other research and experience we're adopting. Communities are a hybrid of technology and psychology, a whole new place to be where what comes after the current major name communities is up for grabs.

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  • Sidhartha Roy

    I am the founder of Cite.Co - we have successfully created a community of 8 million professionals and I can corroborate that most of the material and ideas being discussed are correct - we have seen similar effects.

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  • tennisPete

    this is so embarrassingly useless. don't trust a word unless he successfully created an online community himself. teacher teaches

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  • lupabuatchannel

    I Really Like The Video From Your This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds.

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  • willamricard

    Your Video Is Very Useful Sharing Finally, it illustrates a number of design claims that translate the abstract principles from the social sciences into concrete design choices.

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  • thebigfootme

    this is nice..very useful

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  • agapitoflores001

    Good way to design online communities.

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