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BIGfrontier & BtoB magazine present Marketing Nightmares, a Loyola University IMC course. Pt 1

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Uploaded by on Dec 19, 2009

BIGfrontier's Steve Lundin and BtoB Magazine's Ellis Booker tackle the no-man's land of marketing: failure. Part one of this series covers such gaffe's as the fallout from hiring Tiger and O.J. and the debacle of New Coke. Presented at professor Sandra Kumorowski's IMC class.

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