EDAPROSPO Rocío Ortiz Alcántara

Rocío Ortiz Alcántara has a stall in a market in Zona J of Huaycan, an exurb of Lima, Peru. As mentioned in her business profile, she has a husband and a baby daughter. Her business, as you may be able to tell by comparing these photos, has grown a lot since receiving your loan. While before she sold only clothing, she has since expanded to sell her mother’s various salsas, some food products, and little home improvement items (in Peru, a home improvement store is called a ferretería) in the glass counter shown.

Prior to opening her own business, Mrs. Ortiz Alcántara worked at another ferretería. Besides the noticeable increase in the amount and variety of products sold at her stall, the loan has also allowed Rocío to buy her stall space (before she rented) and has led to a 60% increase in her profits. She works everyday at the market from 7.30am to 1pm and then buys food, etc. Her short-term goal is to grow her business even more, primarily in home improvement products. In the long-term, she hopes to move out of this rather informal market and open a store in the more established (and paved) commercial center of Huaycan.

Category:

Nonprofits & Activism

Tags:

• bull
• edaprospo
• josh
• kiva
• peru