Hi there, Steve Brossman from the Social Marketing Channel and Im pretty excited this morning to have a gentleman that I met via social media so I guess thats a fantastic intro as to who we are and what were doing today. Lance Scoular the Savvy Navigator, welcome. Thanks very much Steve.
Can I just give them a background as to how we met? I was looking through or going through our Twitter and I actually found a business networking site, B2B, so if ever you want to connect with other businesses B2B is a fantastic thing. Found that there was a networking business the next day only five kilometres from my house, booked in and within 24 hours here I am with you hosting a breakfast and doing a talk on social media and weve stayed in touch since.
Yeah, because were both, to some extent Luddites to some degree or other, and were dragged into this stuff saying No! No! No! And now were passionate about it because of the possibilities it has, not only for ourselves, but for the people we want to help.
Yeah, you had an importing exporting business and been coaching and training people, but it was your students who kept on bugging you Come on, youve got to get into this, youve got to get into this. And for me I think many people out there will know the story, it was my wife, that almost dragged me kicking and screaming into social media. But now, the last 12 months Ive grown and I just love it with a passion.
Amazing!
And it is the future of business and thats what excites me, more than just connecting but it is the future that business people have to learn. And you actually run some workshops.
Yeah, Ive got some coming up and to be quite honest, weve had to put on extra ones, its so popular, because people are starting to realise that this is the new thing this is the new wave. And if you dont catch the wave youre going to be left behind.
And weve found and were doing a lot of our training from America, and Australia has seen to be a little behind. But the latest statistics are that theres 8 million people already on Facebook. In Australia.
Yeah, its amazing, amazing.
And a lot of people are using Facebook, Twitter and LinkedIn as major marketing tools. Now tell us, how are you using social media to promote your business, and I know that youre working with B2B and BBX with their business as well?
Yeah, well, how I got into it was, I was testing it, because I thought Im not going to go out and do stuff if it doesnt work. So I started testing it, and within a few days, particularly with the Twitter, Id set up Facebook and LinkedIn, from previous students, and I realised that I could build networks in Facebook and LinkedIn from people I met on Twitter. So Id send them a message say send me an invitation, Im not knocking on their door, their knocking on mine, so yeah, no problem.
So Ive built up quite a substantial network on Facebook and LinkedIn, so if Twitter happened to fall over because at the moment it still doesnt have a business model, Ive still got these other networks that Ive built from Twitter. But then I realised that I could contact people globally, build up networks globally, which would help me, but, more importantly I guess, my former students or clients in the import export area, because Im looking globally. But it could also work effectively, because Ive been working with Chris Pet, from B2B Networking, where its local its Sydney based and were finding people, like you, that come to our breakfasts, because of that. Si Ive been working with Chris, to develop a strategy of how he can build his B2B Networking business to reach out to small business and say hey we can help you grow your business by networking, both face to face and online.
Can I just pick up a couple of points there that many of the people may not realise is that used properly social networking and social marketing you can actually drill it down into local areas.
Oh definitely,
Its not just out there for the masses, but you can search and do business in local areas as well as get it out to a global market even if you are just almost like a backyard person running a global company. But the other interesting thing that I picked up on there with you is to be successful is actually to be able link your social networks together, and thats where youve been quite successful at doing and being able to have each of your networks talk to each other.
Thats right
Do you agree with that?
Yeah, definitely and thats, I guess the simple word is leverage. By combining the forces of the individual ones, because they all have their plusses and minuses, if you like.
http://www.b2bnetworking.com.au
http://www.profitablesocialmarketing.com
http://www.lancescoular.com
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Business to Business Directory, Import Export Business, Shipby andydoanh3,067 views
Great interview
BBXAust 2 years ago