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WILD PEETA - Outsourcing inspiration

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Uploaded by on Apr 4, 2010

A little while ago WILD PEETA - the fusion shwarma restaurant - embarked on a wildly ambitious program. The idea was to collaborate with a team of highly creative individuals and outsource the design and concept of their next outlet to them. The creative individuals? The gifted Architecture students at the University of Sharjah.

What followed was an amazing journey into the minds of these gifted kids. Their ideas and creativity rivalled probably the best architecture firms in the world and the results were nothing less than spectacular.

This video montage captures the two sessions (Briefing & Brainstorming and Final Presentation) over a period of 2 weeks. WILD PEETA has collected all the ideas and is all set to implement them when the new outlet opens.

See what happens when business owners inspire grass root movements and initiatives such as these. The result? Pure magic!

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  • omg i love this video!!!

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