Move from Commodisation to Celebrity in your business!

In this short video, Tony Gattari talks about the need to move away from commodity selling and marketing and provides some helpful tips on how to become a celebrity in your industry.

Commodity selling and commodity marketing is a dangerous game because businesses are now competing in a global economy where customers can buy products viewed as commodities such as mobile phones or televisions from different countries that offer a lower price for these items. Being a commodity-based business will make you very vulnerable. Move from being a commodity seller to being an expert. When you become an expert in a particular area, people will be willing to pay for your expertise. Customers value expertise. To be an expert, separate yourself from the pack. Focus on a niche and be an expert in that niche.

Once you have become an expert, move to being a celebrity. You have to be famous for your industry or field. Being a celebrity will mean that you are unique and uniqueness sells. Being a celebrity in your field will highlight your business and your brand from your competitors.

Category:

Education

Tags:

• tony gattari
• achieversgroup
• gattari
• marketing
• marketing tips
• commodity selling
• commodity marketing