Moment Factory - Union Station Christmas Tree

As Christmas approaches, travellers and passers-by in Toronto's Union Station are experiencing the holiday season's magic come to life with the appearance of a giant tree in the middle of the train station. Engaged by the Tribal DDB agency on behalf of Canadian Tire, Moment Factory created a 30-foot interactive Christmas tree whose decorations light up as more and more Christmas messages are shared online. When the Christmas spirit reaches its peak, the tree will take on its brightest glow. Website visitors can also interact with the tree triggering a spiral of blue lights and watch the effect live via webcam by visiting christmasspirittree.ca/.

Category:

Entertainment

Tags:

• SAPIN
• Demo
• watermark