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Performing Web Analytics -- What is your first priority?

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Uploaded on May 16, 2011

Byron Gordon, SEO-PR, interviews Matthew Bailey, SiteLogic, at SES New York on the topic of Website analytics and what are the t op priorities for a business looking to measure its website traffic. Matt reports on the results of a study that surprisingly suggested looking for 404 errors in your analytics, including looking for duplicate content your visitors see. Using analytics in different ways opens up a whole new way of using Google webmaster tools, according to Bailey. Matthew concludes with a few web analytics tips including the power of building segmented keyword groups.

To learn more about speaking at SES New York, please visit: http://www.sesnewyork.com

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