David LaChappelle: Romeo & Juliet (H & M)

Featuring Tamyra Gray as Juliet, Gus Carr as Romeo, and Mary J. Blige, this is a 10-minute promotional advertisement for the H&M clothing company. Released in September 2005, this commercial was shown online (H&M website) and during the trailers of certain theatrical films, and featured the new "&denim" selection. In this musical remake which features background music provided by Mary J. Blige, Romeo is gunned down in a drive-by shooting and Juliet sings over his body while he bleeds to death on the street. Due to complaints that the commercial glamorized gang violence and was H&M's attempt to use gun culture to sell their jeans to teenagers, H&M subsequently withdrew the ad from Canadian & U.S. markets and issued an apology.

Category:

Entertainment

Tags:

• Gus
• Carr
• Mary.J.Blige
• Tamyra
• Gray
• Romeo
• Juliet
• H&M
• LaChappelle

[Wasserman88]

Best commercial ever made

[lalalovenickie]

GUSSS CARRR IS SOOOOO GOOODLOOKING THEREE , who agress with me ?

[looker768]

@lalalovenickie 5 people do :)

[TurnItUpJust]

SO they really need to rerun this commercial again on tv!!!!!!!

[Rockeverythinginlive]

omg this is so sad

[dievi]

it make me emotional every time i see this vid because its so beautifull i have a weakness for beautifull love story's *_*

[egestroem]

Worst most expensive commercial ever made...its just tooo much of everything....Less is more!

[gjslaughter]

Mary ought to remake this song ...and tap into her ability to balance "mature soul" and melody [just like Stevie Wonder]. Few can work ballads and hold the audience's attention in between the rifts like Mary. She should ride in that lane more often (and taper off the pop).

[futurepriestess2010]

Omg, this about made me cry... This is the best commercial ever made!!

[AdelinaSaves]

cute!

[makquita]

Omg diz waz cute n sad at the same time bt I love it lol what a commercial haha